Complete re-brand of 40+ government properties
Role
Solo-designer (in the entire Tourism Ministry)
I looked after
all-things-design.
Duration
2 years
Team
Design (me), Marketing (3), Business Development (4).
Reported directly to the Managing Director.
About MTDC (Employer)
The Maharashtra Tourism Development Corporation (MTDC) is a government body responsible for promoting tourism across the state of Maharashtra, India. It develops and manages tourist infrastructure like resorts, restaurants, boat clubs, transport services, and heritage sites.
Context
Despite owning the most prime-location resorts across Maharashtra,
the MTDC experience felt outdated - failing to attract younger audiences.
Designs Produced
I was solely responsible for the production, execution and testing of all the designs below.
I directly worked under the Managing Director, IAS Ashutosh Salil and indirectly reported to the Minister of Tourism, Mr Aaditya Thackarey
