Landing page for a hyperlocal climate ☀️ action 🥷 community.
Built to invite participation,
without lecturing on sus-tainability.
Role
Web designer
Duration
1 month (research → concept → final UI)
Tools
Figma, FigJam,
Sketching, Photopea
About Terrum (Client)
Terrum is a hyperlocal community that brings together climate activists, local businesses, and non-profits through shared experiences and events.
Problem
Bangalore has too many community groups — no, seriously!
People repeatedly encounter the same awareness-heavy messages, so how might we position Terrum differently?
Bangalore has one of the most active sustainability and social-impact ecosystems in India. Many of these groups focus on climate action, waste, and civic issues.
For those already educated about sustainability, existing platforms often feel preachy, leaving little room for collaboration or real action.
Process
①
Started with a content brief from the founders to understand what Terrum wanted to communicate.
②
Studied other NGOs and community platforms in Bengaluru to understand the local landscape and avoid building something that felt generic or template-driven.
③
Explored sketches and inspiration boards, defined the scroll structure, and refined the design through weekly check-ins.
④
The final direction was playful, organic, and anti-greenwashing, designed to resonate with Bengaluru’s young community.
Ideation
My idea was to design the website by shifting the focus from lectures to discussion, collaboration, and community action, with a landing page that shows climate action can be meaningful without feeling institutional.
Visual Design
I imagined the website around 3 keywords — Direct, Honest and Relatable,
With design rooted in Bengaluru's culture.
Friendly Language
Layouts that invite scrolling, not reading
Expressive colors and imagery
Local references and slangs
No greenwashing. No lecturing - people are well educated
Show not tell
Final Designs
Reflection
Spending time in Bengaluru during one of my internships helped me understand the city beyond surface-level references, how people talk, how communities form, and what feels real versus performative. Those lived details shaped many of the small design choices, especially around tone, pacing, and restraint.
Terrum enforces that for community-led platforms, clarity doesn’t always come from explaining more. I relied on instinct and judgment to simplify, where to add personality, and when to hold back instead of filling space.
Words from the Cofounder
“Working with Upasana on building Terrum’s website was exactly as I had hoped! Her process — understanding the core idea, running multiple brainstorming sessions, moving from ideation boards to drafts, and finally refining the product — truly stands out.
What I appreciate most is not just the final output, but the way she tests, iterates, and improves the design. Her attention to detail comes from her ability to truly listen to the brief and understand the culture and intent behind the work… thoughtful, highly personalized, and perfectly aligned with our work and audience."
Renuka Pooja
Cofounder @Terrum, ex-Intel
